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EVA stands for economic value added. All rights reserved. Making people, both old and young believe, Running head: COKE Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis ............................................................................. During the “Pepsi Challenge,” the person would prefer one product to the other. On the center of the page the ad says, “Choose to Refresh America,” below this a small paragraph explains what the Pepsi Refresh Project is. (Lovejoy, 2015) Conversation around Coke was over 2.5 times greater than that of Pepsi. Finance Case Write-up Even loyal Coca-Cola consumers admitted to desiring Pepsi over traditional Coke. Therefore, we should drink Coke that knows how to appreciate all audiences of all ages, regardless of their ages and genders. In most of regions especially in the United States, Coca-Cola outsells Pepsi except in some regions like Utah, North Dakota and Appalachia. The battle continues today “as they battle for brand supremacy…through advertisements, slogans, and celebrity endorsements.”, Interpretation of Early Buddhist Art Essay. CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY Assignment: June 11, 2011 PepsiCo and Coca-Cola, Running head: Coca-Cola and Pepsi Pensions An increasing number of companies are relying heavily upon EVA, higher profits margins and dividends, but PepsiCo’s growth potential, their diversity and efficient asset utilization make the company’s stock more reliable for investments. That is perhaps unsurprising, as Coca-Cola’s market capitalization is over 30% greater than PepsiCo’s, Coca-Cola spends considerably more on advertising, and Coke has 120,000 more Twitter followers than Pepsi. This mean that it tends to have multiple substitute products possible to be exist, and if there is an increase in price of coca cola, people will find the other substitute, hence there will, Coca-Cola or Pepsi: Which Refreshes Your Thirst? Founded in 1892, the Coca-Cola Company is known to have created the “world’s best-selling soft drink.” However, in the 1970s, Coca-Cola was rivaled by Pepsi-Cola, a competitor offering a substitute product. According to King, M., M., (1986), “In the early, Analysis ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO Coke’s plan has always been developed with the future in mind. The “Images” section focuses on the six different images of managing change and how each “approach” to change effects all that follows in its implementation and continued support. company performance? Pepsi Co, Inc. shows a great deal of assets and property ownership while The Coca-Cola Companies net revenue is lower their net income is higher. Coca-Cola has a smoother taste and goes down easier then Pepsi, making Coca-Cola more favorable. Pepsi, on the other hand, has produced consistent net profit margins of around 10%, while Coke margins have been in the 15-18% range for the past several years (O’Brien). And the key conclusion and. 2011) The competition between Coke and Pepsi makes this industry more of a Duopoly. The two companies in the same industry used for this assignment will be Coca-Cola and Pepsi-Cola.

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